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Lowe joins Preston Innovations as Commercial Manager

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Joe Lowe has joined UK-based Preston Innovations in the newly-created role of Commercial Manager.

Joe Lowe, a well-known figure in the UK tackle industry, has joined Preston Innovations in the newly-created role of Commercial Manager.

Lowe, who took up his position earlier this month, had spent 10 years as Sales and Marketing Manager at Maver, after being appointed by former MD, Phil Briscoe.

Prior to that, he spent 13 years working for a US multi-national clothing business, but left the sector after a health scare.

Lowe decided to stay in the Maver business and had declined offers from elsewhere before being approached by Preston. “The earlier offers were very flattering, but didn’t feel right for me,” Lowe told Angling International.

“However, the new position at Preston sounded very interesting. There are not many companies that I would leave Maver for and it has been a wrench, but it was the right opportunity at the right time.”

Lowe is based in the company’s head office in Telford and is responsible for all commercial aspects of the Preston UK business, with managers of its Korum, Avid, Preston and SonuBaits brands reporting into him. He is accountable to the Board of Directors.

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