View Latest Virtual Magazine
Angling International - The Ultimate Online Tackle Trade Resource


Return to Home Go Back a Page


Show More

VIEW VIDEO HERE: Loop enters new era with Cross S1 fly rod series

Article Media Click images to enlarge +

Major step in fly rod design: the new Loop Cross S1 will be available in March.

Loop says the new Cross S1 fly rod series is ‘the single most important revolution to occur in fly fishing since we introduced the large arbor reel over 20 years ago’.

You can judge for yourself with this promotional video of the Loop Cross S1 on test in Argentina. The release of the video coincides with the news that Loop has secured new financial backing after what it describes as ‘several challenging years’. It has sold a 75% stake to Goldcup, a Swedish subsidiary of Canadian company Coordinates Capital Corporation.

Says Loop CEO Christer Sjoberg: “We are pleased to now have the financial and business strengths that our new partner brings to Loop. We now look forward to re-establishing our products in the industry and continuing our goals of producing superior angling tackle.”

Further details of the deal can be read in the February issue of Angling International, due online in mid-January and mailed free to subscribers in late January.

Of the new Cross S1 fly rod, Loop says: “Over a period of two years we have developed these fly rods using the new 3M™ Powerlux™ Composites. The result is amazing. The strength associated with the 3M™ Powerlux™ Composites generates a lightness and controllable elasticity that just must be experienced.

“We have managed to make super-strong featherweight fly rods, with an emphasis on fishing where the rod is working with minimum vibration through an entire load range – from close-in and out to even extreme distances.

“The design requires minimal input power where the rod does the job. It has never been so easy and taken so little effort to deliver precision loops at ten metres or 30 metres while easily controlling the line or changing the pace of the cast.”

The Loop Cross S1 fly rod series will be available from March 2012. For full specifications of the entire range click here.

Business contacts. Tel: +46 8 544 101 90 Email: Web:


Filed In: Fly Rods, Product News, Rods
Tagged with: · · · ·