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Line makers ready to exploit growing demand in China

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Opening up: China Fish is rapidly becoming a gateway to the Chinese domestic market.
↑ Mercan’s lines have been acclaimed at the show, bringing it opportunities in both eastern and western markets.
↑ Smart move: Holly Creations, most famous for terminal tackle, has added a line range this year.

The Chinese domestic market is growing, and line manufacturers are at the forefront of the rush to exploit the increase in demand. That’s the message from the tackle trade ahead of China Fish 2012, which takes place in February in Beijing.

In the China Fish Preview issue of Angling International, available to read online here, China Fish President Li Jiang says more international exhibitors than ever will be attending the show. “They are eyeing the Chinese domestic market, which was worth an estimated 20 billion RMB (US $3bn) last year,” he said, adding, “high quality fishing hooks, lines and lures are the most in-demand products amongst young anglers.”

Chief among the international line manufacturers who will be exhibiting at China Fish is Turkish company Mercan. It will be showcasing its wide range of monofilaments, fluorocarbon and PE braided lines and sees the show as an opportunity to reach out to buyers from both east and west.

“At last year’s China Fish we received more attention than we expected,” Mercan says in the latest issue of Angling International. “Because of the geographical location of Turkey, we are better equipped to provide a quick and reliable delivery service to both Europe and the Middle East.”

Mercan’s lines were honoured at China Fish 2011 and commended at the EFTTEX Best New Product Awards in Amsterdam.

German line manufacturer Ockert, the company behind the Climax CULT brand, will be showcasing its OEM services on its booth at China Fish, as will Gruppo DP from Italy. First Dart, the line maker from Singapore, will also be in attendance once again.

Meanwhile, China’s Holly Creations, known for its terminal tackle, has for the first time added a monofilament line range to its portfolio. At China Fish it will be showing three new lines and a shock leader.

For more details on the leading exhibitors ahead of the show, see the Angling International China Fish Preview issue, online here or free to subscribers.

Line manufacturers seeking to grow their international business in China and elsewhere should book space in the Line Special Issue of Angling International, part of a 12-month schedule of special issues. Special offers are available to all advertisers.


Filed In: Braid Lines, Lines, Mono Lines, Product News
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