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Leeda reorganises business and considers relocation

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Richard Taylor: Leeda has shown growth across its brands in the first six months of 2014.

UK manufacturer and distributor Leeda is to be restructured in a move that puts it under the strategic direction of its sister company Madison, the cycling parts and accessories brand.

Proposals to relocate the company from its long-time Redditch home to Madison’s headquarters in Milton Keynes before the end of the year are being considered.

Both companies are divisions of H. Young (Operations) Ltd., which in turn is a subsidiary of H. Young Holdings PLC. Madison insists that regardless of any move, Leeda will continue to operate as a separate division of the group in the future.

Unconfirmed reports suggest the business will put its staff into a ‘consultation’ process. It is not yet clear how many current Leeda staff could be affected by the change.

Leeda owns the well-known Wychwood, MAP and Leeda brands and is the UK’s largest distributor of fishing tackle. It has exclusive agreements with brands including Mustad, Delfin, Mepps, Petzl and Maxima. The company also has a dedicated office in China.

“Leeda is growing successfully in 2014 and has greater potential, but there is a substantial amount of work to be done in order to realise it,” said Madison CEO, Dominic Langan, when announcing the changes. “For the moment it will be business as usual and we are working closely with the Leeda team to ensure a smooth transition.

“All customers, suppliers and anyone involved with the business should take great comfort from this reorganisation and be as excited as I am about the future of Leeda.”

Earlier this year, Leeda Managing Director, Richard Taylor, spoke enthusiastically to Angling International about his company’s new product development plans and an expanded 2014 trade directory containing nine new brands, including its biggest launch, US tackle box manufacturer Plano.

In a separate press release, Taylor said Leeda has shown very significant gains across all brands in the first six months of this year and that overall the company has returned its best results since 2007.

“There are many more fantastic new products on the way very soon which we are planning to introduce at our trade show in September, and we are therefore extremely confident that the upward trend will continue;” he added.

“Our performance is all the more encouraging as it has been achieved across all the disciplines. We are extremely confident that this upward trend will continue.”

H. Young (Operations) Ltd. has a warehousing and distribution facility in Milton Keynes and is headquartered in Newbury, Berkshire. The privately owned business employs around 900 people and has annual sales of around £200m. It also operates in the sports clothing, automotive aftermarket and sports retail markets.

Madison is the UK and Ireland’s largest distributor of cycle parts and accessories and a distributor within the active outdoor and lifestyle channels.


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