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Koppers announces website to drive anglers to dealers

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The LIVETARGET team collected the best soft lure award at ICAST.

Koppers, the company behind the ICAST 2015 award-winning LIVETARGET lure brand, has re-engineered its website to help drive consumers to dealers.

The objective, said Marketing Director Gary Abernethy, was to educate fishermen to the virtues of LIVETARGET lures and provide information to help with their buying decisions.

“We have improved the dealer locator and have made the website totally mobile ready,” said Abernethy, who would later be celebrating with company owner Grant Koppers and the rest of the LIVETARGET team as it collected the best soft lure award for its LIVETARGET Hollow Body Sunfish.

Angling International was given a click-by-click tour through the site and was impressed by the ease of navigation and the depth and quality of the information available.

Visitors to the site are asked to select their target species, forage type or lure type and are guided through the available lures to help narrow down their choice. Alternatively, they can zoom in on particular lures to find out all there is to know about that bait. Every lure is accompanied by an in-water video to show its action.

Other elements include a ‘trending’ compendium of media coverage of individual lures or the LIVETARGET brand, plus a section on fishing techniques.

Critiical to the site is a comprehensive ‘where to buy’ guide, helping consumers find their nearest point of purchase. “The site is not there to skim orders, but to push business back to our dealer base,” explained Abernethy. “Once a visitor begins his search, it triggers a cascade of data to help with his purchasing decision.”

LIVETARGET lures, headquartered in Ontario, Canada, are renowned for the realism and detail in their anatomy, paint schemes and construction.

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