KastKing Fortis delivers new strength
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KastKing® says that its new Fortis braided fishing line has an improved formula that makes its stronger and smoother, alongside a special process that greatly reduces fade.
Boasting more qualities that its successful SuperPower braid, Fortis will initially come in strengths from 10lb to 80lb and three spool sizes – 165, 350 and 600 yards. It is also available in four colours Festiva Blue, Yellow Submarine, Backwater Brown and Moss Green.
Fortis, derived from the Latin word meaning strong, is made with MultTuf, a proprietary blend of Ultra High Molecular Weight Polyethylene Fibre (UMWPF) which is used in the manufacture of bulletproof vests and protective safety wear.
“SuperPower has done exceptionally well for us. It has strong sales figures in 150 countries since its introduction in 2013,” said Tom Gahan, Marketing Director of Eposeidon, the parent company of KastKing. “It is a proven product that will stay in our line-up. Fortis is an improvement on an already proven product with upgraded colour fade resistance, and properties that increase its strength. It is also wrapped tighter for a thinner, smoother profile.”
Marketed in attractive packaging, Fortis comes at an affordable price – $10.98 (165 yards), $19.98 (350) and $29.98 (600).
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