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Johnson Outdoors names Ryan Lilly as Brand Manager

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Ryan Lilly has been appointed the new Brand Manager for Johnson Outdoors Watercraft.

Johnson Outdoors has named Ryan Lilly as Brand Manager for its Watercraft Division.

“We interviewed dozens of extremely qualified candidates for this position, but found Ryan to possess the best set of high-level marketing skills mixed with the passion and personality that drive our team to be the very best at what we do,” said David Hadden, Brand Director – Watercraft, Johnson Outdoors.

Lilly’s professional background includes extensive experience in brand management, strategic partnerships, sponsorships, events, retail marketing, creative strategy, graphic design, digital marketing, cross-promotional marketing, trade shows, and business development.

Most recently, the University of Maine graduate worked as Marketing and Brand Manager for Garmin brand, DeLorme, successfully positioning their inReach, Earthmate and Atlas lines across 13 outdoor, adventure and professional market segments.

His experience in the outdoors industry also includes five years in global marketing with K2 Snow, where he worked on brand initiatives and managed sponsorships, partnerships, trade shows and media/promotional events.

Outside the office, Lilly is an active snowboarder, angler, hunter and camping/paddling enthusiast, who enjoys sharing these activities with his wife and two young sons.

“Ryan’s understanding and passion for the outdoor, fishing and watercraft category positions him as the perfect ambassador for the Old Town watercraft brand. We are excited to welcome him to our marketing team at Johnson Outdoors,” said Hadden.

“I’m very excited to join such a legendary company with such an authentic brand history,” said Lilly. “Growing up as an avid outdoorsman in Maine, I’ve spent a significant amount of my life hunting, fishing and using an Old Town canoe.

“As crowded as the paddle industry is today, Old Town stands apart as providing a truly functional, high-quality product, made by talented craftspeople right here in Old Town, Maine, USA. Not only does the brand signify strong American heritage, but innovation in the form of products like the Old Town Predator XL Minn Kota. That’s a great place to be. I’m just proud to be a part of it.”

Filed In: Large Accessories, Product News