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JM Gillies takes over iconic Tasmanian Devil Lures

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Pat Levy (right) of JM Gillies, is pictured with Garth Wigston, of Tasmanian Devil Lures.

JM Gillies, one of Australia’s top lure manufacturers, has taken oven an iconic rival.

The Victoria-based company has acquired the world famous Tasmanian Devil Lures brand, the 38-year-old family-owned business. It will formally change hands on January 1st next year.

JM Gillies Managing Director Pat Levy said: “The acquisition of this fantastic and world class brand into our stable will continue our focus on quality Australian-owned brands being manufactured in this country and distributed across the world.

“The legacy that Tasmanian Devil’s Garth Wigston has created with this iconic brand will continue. He will remain as a much-valued consultant for the business. His inventive mind and engineering skills are world class and we look forward to working with him and all of the team at its Tasmanian production facility.”

Filed In: Lures, Product News