Jiggy Jr jerkbait to be sold in Germany by Think Big
Following news of a deal with Leeda to distribute the Jiggy Jr in the UK (see Angling International October issue), Innovative Lures owner Lars Sogaard has this month announced a similar arrangement in Germany with Think Big.
Says Sogaard: “We are delighted to confirm Thing Big will distribute our vertical jerkbait Jiggy Jr and our wobbler SwimTail 30mm in Germany. They will be launched in early 2012 through Thing Big‘s catalogue and via active sales in shops via their network of reps.
“The Innovative Lures brand, despite being relatively new, is winning worldwide attention. Our lures are now selling in Iceland, Finland, Sweden, Denmark, Lithuania, Germany, the UK and Holland.
Sogaard is now targeting Norway, Poland and Italy. “We know anglers in these territories are embracing our lures with much enthusiasm,” he said. “For instance, an angler in Norway caught a 32kg halibut on our SwingTail 25g spoon and there are several homemade videos on YouTube from Italy of keen anglers using our products.”
To view the Jiggy Jr in action click here. To discuss distribution deals contact