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Japanese bait manufacturer targets US bass market

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The recently launched Bellows Gill from Geecrack, which has generated massive demand in Japan, is now available in the US through Tackle Warehouse.

A fishing tackle manufacturer in Japan has taken its first steps into the US market after signing up with Tackle Warehouse, the country’s top online bass fishing tackle retailer.

Geecrack, an established bass and saltwater fishing brand based in Gifu City, already exports some of its products to South Korea, Italy and Australia, but has now set its sights on one of the biggest and most lucrative markets in the world.

Following its agreement with Tackle Warehouse, it will be making four of its top bass baits available for sale in the US, including the Bellows Gill, a bluegill imitator that the company says has generated massive demand in Japan. 

Geecrack USA’s VP of Sales & Marketing for North American Operations, Ryan Toomer, told Angling International: “Tackle Warehouse will be the launchpad for our push into the US. Our entry into the market will be a slow burner as we make sure that we are coming into the US with an offer that is different and right for the market.

“Once we have established the concept we will be looking to partner with bricks and mortar outlets.”

The preliminary line-up of baits have all been infused with Geecrack’s proprietary SAF material, which is comprised of a blend of salt, amino acids and shrimp flavours. These are said to not only attract more fish, but once they bite, the natural texture and flavours keep them holding on longer. 

Toomer added that Geecrack has no fears that the baits will be a success in the US. “All these lures have been tested on Japan’s famed Lake Biwa, one of the most pressured waters in the world. If they are going to work there, they are going to work anywhere.”

Geecrack’s baits are available for pre-order now at Tackle Warehouse, with an expected first shipment in September.

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