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Is the Zerek Live Shrimp the next big thing in angling?

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The Zerek Live Shrimp is already impressing anglers in Australia. Will your market be next?
↑ A bream caught on the Live Shrimp. The lure has been designed to be useful for all kinds of fishing.

Could Zerek lures be your next big seller? The company behind the brand, Singapore’s Sure Catch, thinks so and is looking to add to its list of international partners.

Its confidence stems from victory in the soft lure category at the AFTA Show awards in Australia. Sure Catch won with its new Zerek Live Shrimp, which is described as a ‘versatile lure that entices strikes day or night’. It beat new launches from a number of international renowned lure brands to win the top award at the AFTA Show.

Part of Zerek’s newly launched Saltwater Craft Series, the Live Shrimp is constructed using a special rubber material. Its soft legs are designed to flutter on the drop and its action mimics the movements of a river shrimp, sending out subtle vibrations to attract predators.

Says Zerek: “A slow, straight retrieve is all it takes but an occasional twitch will further enhance the Live Shrimp’s liveliness and activate the in-built rattle chamber. The soft, segmented body and tail curl up and straighten with incredible realism when twitched.”

The Live Shrimp comes complete with fluorescent ‘glow in the dark’ eyes which, says Zerek, ‘entice strikes in both day and night conditions’. Different hook positions allow anglers to work different terrains.

On the back of its success in Australia, Zerek is now looking to increase its presence across the globe and is promising more innovations in lure design.

“We employ the latest technology in our products and have been constantly expanding our product ranges. We will continue to strive to achieve the perfect lure for every angler,” it adds.

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Filed In: Lures, Product News, Soft Lures