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Invincible Boats appoints new Chief Operating Officer

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Thomas Wieners, a former Mercedes Benz executive, has joined fishing craft brand, Invincible Boats, as COO.

Saltwater fishing boat brand, Invincible Boats, has appointed former ICON Aircraft, BRP and Mercedes-Benz executive, Thomas Wieners, as its new COO.

He will lead the company’s next growth phase, with a particular focus on enhancing operational efficiency while increasing production to meet demand.

“I am thrilled to join CEO, John Dorton, and the incredible team at Invincible,” said Wieners, who has strong experience of overseeing production from his previous roles.

“I have always been a ‘product guy’ and am extremely impressed with what Invincible has done to design and build pristine, high performing boats.

“I look forward to helping lead the company as it continues to expand its product portfolio across every region of the world.”

Invincible, headquartered in Opa Locka, Florida, changed ownership a year ago when Eagle Tree Partners acquired a majority stake in the company, installing Dorton as CEO.

The brand’s current product portfolio includes eight semi-custom models ranging from 33 feet to 42 feet in both monohull and catamaran designs.

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