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Industry veteran assumes Navico’s top Americas sales role

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Sean Hatherley is returning to Navico for the third time in his career, this time as Americas – Vice President of Sales.

Navico has recruited 30-year industry veteran, Sean Hatherley, for its top sales role for the Americas – Senior Vice President of Sales.

Hatherley will oversee all retail, distribution, technical installer and boat builder sales channels in North, Central and South America. He has worked for Navico twice previously, as well as Nautec in the UK, Raytheon (now Raymarine) and Intellian.

“With recent changes in Navico America’s sales leadership and organisation, we are excited to bring a new approach to serving our customers in a direct and personal way,” said Hatherley.

The appointment by Navico, which owns the Lowrance, Simrad Yachting, B&G and C-MAP brands, is its latest move in expanding its presence in strategic regions. 

It has opened a new office in Fort Lauderdale, Florida, to develop closer working relationships with resellers, dealers, boat builders, consumers and major shows.

Headed by Navico’s Vice President of Sales, Christian Olsson, the new location offers pre-sales guidance, post-sales support and product training for dealers and installers. Classroom training will also be available for consumers who own Navico brands.

Following good sales growth over the summer and a significant increase in the number of first-time boaters, Navico has expanded its specialist sales team, including the recent appointment of Les Ares as Director of Boat Builder and OEM Business.

Ares’ 25 years of sales experience includes roles at Intellian, Pursuit Boats, Jupiter Boats and Lumishore.

Filed In: Product News