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Indian equipment range hits the mark at EFTTEX

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Advik Business Development Manager, Ruchika Paharia, has been encouraged by the company’s reception at this year’s EFTTEX.

A new line of fishing equipment from Indian company Advik is proving a big hit in Europe.

Advik launched new clothing, luggage and fish care products at the summer’s EFTTEX show and boosted its offering with multi-language packaging and free customised design.

“We were visited by more than 50 wholesale companies from ten countries and we took some good orders,” said the company’s Business Development Manager, Ruchika Paharia. “Our vast range, modern packaging options and competitive pricing gave us an edge over our competitors.

“We are constantly working towards improving the quality of our products and packaging and the fact that we listen to the suggestions of our clients has always been our strength. The visitors to our stand in Brussels could see that our focus is on quality at competitive prices.

“We believe our approach towards each client sets us apart from other fishing accessory suppliers.”

Advik has been manufacturing carp, coarse, sea and fly tying tools and accessories for more than ten years and first appeared at EFTTEX in Budapest in 2009. “We have grown a lot in recent times, not only in terms of turnover but also in our client base across 15 countries,” added Ruchika.

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