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ima lures offers Select Series outside Japan for first time

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The Pinjack Crank, a mid-range diver based on ima lures’ popular square bill crank.
↑ Included in the Select Series and bound for the US market is the ima lures Flit 100.
↑ The ima lures Skimmer has already made its mark as a top-water walking lure. It is now being offered in a larger size.

Admirers of ima lures will be pleased to know that it is making several models of its Select Series available outside of Japan for the first time. The Japanese brand is also introducing new models of some of its most successful baits.

ima is the main import for the Optimum Bait Company, which took a wide product selection to the recent ICAST show. In addition to new models and colours, ima has also reduced the prices of eight products previously available in the US.

The Select Series includes the Pinjack Crank, a mid-range diver based on the company’s popular square bill crankbait. Combining the features of a round-bodied crankbait and a flat-sided crankbait to achieve its special action, the Pinjack also has plenty of weight for distance casting.

Also in the series is the Flit 100, named for its erratic fleeing action and 100mm length. The bait’s wide back, flat sides and narrow underbelly are designed to mimic the herring and/or panfish, both common forage fish in the US. The Flit 100 can be jerked and paused, retrieved in fast spurts or fished ‘deadstick’ style.

The Big Stick, a top-water popper, has proved very popular since being introduced by ima a few years ago. Now the company has responded to demand for a smaller version of the bait with the Little Stik135. This five-inch model provides the angler with more options and should prove popular on those fisheries where small baits often get the best results.

The Skimmer, an ima bait that has already made its mark as a top-water walking lure, has now been made available in a larger size. With a bolder profile and more boisterous action, the Skimmer Grande is recommended for top-water sport from bigger fish.


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