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IFTD: Costa completes American double

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Costa Sunglasses Western Region Sales Manager, Bill Poupart, holds aloft the IFTD Best Eyewear Award.
↑ The Costa Corbina with 580P Sunrise Lens.

Costa Sunglasses completed an American double when it picked up the Best Eyewear prize at the IFTD Show for its 580P Sunrise Lens.

The same product was also a winner at ICAST in Orlando earlier this year for the Daytona Beach, Florida company.

Costa’s Western Region Sales Manager, Bill Poupart, said: “Receiving the award was the highlight of the show. To get kudos for new product technology amongst other great fly fishing products was a great honour.”

The new lens is lightweight, impact resistant and allows for maximum light transmission and improved depth perception to cut glare and allow anglers to see through water more clearly in the early morning or late afternoon prime fishing hours.

Costa’s 100% polarised 580 lenses blocks yellow light from entering the eye, creating razor-sharp colour enhancement and superior visual activity. In addition to these new sunrise lens options, other 580 lens colour options include gray, copper, amber, blue mirror, green mirror and silver mirror.

“Just like different flies work to catch different fish, different lens colours work best when suited to the appropriate light conditions,” said Chas MacDonald, President of Costa Sunglasses. “The sunrise lens gives anglers who are up before dawn and out at dusk an edge to spot fish more clearly when the light levels are lower.”

Different lens colours vary the amount of light allowed into the eye. Costa’s gray lens, for example, blocks the most light so it is suitable for bright, sunny conditions such as offshore fishing. Copper or amber-based lenses allow slightly more light in, making out shapes and contrasts below murky lakes or rivers.

The new 580P lens lets in the most light possible for anglers to spot fish more clearly during early morning or dusk when sunlight wanes.

The 580P Sunrise Lens is available in some of Costa’s most popular performance sunglasses, including the Corbina, Fisch, Fathom, Hammerhead, Jose, Zane and many others. Frame colour options include black or tortoise.

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