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IFTD: Another line award for RIO Products

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Simon Gawesworth is delighted with the Best Saltwater Fly Line Award that RIO Products won at IFTD.
↑ RIO Products Bonefish QuickShooter - another award winner for the American fly line manufacturer.

RIO Products has built on its success at EFTTEX with another award-winning line.

The iconic fly brand won Best New Fly Line in Paris earlier this year with its InTouch Sinking Line and has now returned from IFTD with the Best Saltwater Fly Line for its Bonefish QuickShooter.

Marketing Manager, Simon Gawesworth said: “The award capped a pretty good show for RIO. It was an additional and very welcome bonus for us.”

“The Bonefish QuickShooter is a real asset for the saltwater angler and is particularly useful when wading the flats or in poor light conditions when short range casts are the order of the day.

“The short, easy casting head loads a rod quickly and delivers fast, accurate casts with ease. It is also an ideal line for the novice saltwater angler.”

The line is built with a hard saltwater coating over a tropical core that ensures that it will not wilt in the heat. It also has a neat welded loop on each end that makes it very easy for anglers to rig.

In addition, RIO’s unique DualTone marking system shows anglers where the perfect loading point is. It has an aqua blue head with a light sand-coloured running line.

Gawesworth added that while its line took all the plaudits, the company’s new branding, logo and packaging also hit the spot for visitors.

It was revealed to its European market at EFTTEX earlier this year, but this was the first opportunity for the American market to take a look and give its verdict.

“The main purpose of going to IFTD this year was to show off the new look to the retailer world and this was easily achieved and a massive success. The reaction was very, very positive. It had to be the highlight of the show for us.

“Internally we knew we had it right, but for it to be confirmed by the sales reps, dealers and the media in such a positive way was the icing on the cake.”

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