IceTackle* gives Leeda’s trade customers preview of new gear
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Customers of the UK’s largest distributor of fishing tackle are currently enjoying an exclusive viewing of the company’s latest products and those of its distribution partners.
Retailers from across Europe were invited to attend Leeda’s sixth IceTackle* trade event which finishes today following a three-day run in the Buckinghamshire city of Milton Keynes.
Visitors are being given a sneak preview of new tackle from Leeda and its brands, Wychwood and MAP, alongside those from electronics giant Lowrance, cooler manufacturer Dometic, headtorches brand Petzl and O.Mustad & Son.
Swedish-based Dometic, and its sub-brand, Mobicool, are making their debuts at the show following the signing of a distribution agreement with Leeda last year.
Leeda Marketing Manager Pat MacInnes told Angling International that among the attractions at the show is a new range of luggage from Comforter, a Wychwood sub-brand. He said: “Luggage is a key area for the carp market and we have designed a mid-price range from scratch that we are sure will appeal to our dealers.”
Wychwood is also showing off its Tactical bivvy, which MacInnes explains has been completely redesigned to offer carp anglers an all-year-round shelter.