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ICAST: River2Sea USA debuts lures that will ‘deliver’

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River2Sea USA says that it is set to introduce a series of new lures and umbrella rigs at ICAST.

River2Sea USA says that its new lures for ICAST 2012 are made to deliver for anglers and dealers alike.

It is announcing the first in the new John Murray Signature Series of lures with the Bumbershoot; a castable umbrella rig that is the product of collaboration with Elite Series pro Murray and the designers at River2Sea.

Bumbershoot is a colloquial nickname for an umbrella, but for River2Sea and Murray, the Bumbershoot is a revolutionary new umbrella rig that allows anglers to interchange hardware.

Bumbershoot is unlike other castable umbrella rigs because it allows anglers to collapse the wire arms for storage and re-engage them for fishing. It features an integrated c-ring organiser that keeps the welded end wires organised for easy adjustment and assembly. Bumbershoot also features a threaded lockdown nut that flares the pre-curved wires into fishing position when tightened and allows them to be folded together for storage when loosened.

Bumbershoot is constructed of heavy gauge stainless wire with heavy duty swivels and snaps for tackling the biggest and meanest game fish. Each of the four external arms will be loaded with the same ultra-light, ultra-thin blades that give its Bling spinnerbait its unique vibration pattern. These blades are removable thanks to unique clevises that allow the blades to be taken off the arms.

Bumbershoot is available in a single shad colour, and weighs in at 1 oz unrigged. It comes with replacement wires, a Rig Walker swimbait and retails for $19.99.

What umbrella rig is complete without some sort of soft plastic swimbait or creature on the business end? River2Sea is making that all possible with the introduction of its new Rig Walker 100 swimbait. Based on the concept of its popular Bottom Walker, the Rig Walker is designed to be the perfect complement to the Bumbershoot and castable umbrella rigs everywhere.

Rig Walker features a lively paddletail design, with a life-like minnow shaped body and a giant, black nickel hook that is sure to grab any fish that tries to bite. Rig Walker also features a line tie at the nose of the bait to make it trail the umbrella rig in the optimal position for action and proper hooksetting.

Rig Walker 100 comes five to a pack, weighs-in at ½ oz, measures four inches and is available in four colours; Silverside, Ice White, Smoke Shad and Herring.  It will retail for $6.99.

Business Contacts: Tel: + 1 510 237-2405 Web:


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