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ICAST regular announces personnel changes

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Francesco Rinaldi Ceroni has moved from Costa Del Mar to join rival eyewear specialist, Smith, as General Manager.

The appointment of a new General Manager is one of a number of personnel changes at Smith, the sunglasses brand in the Safilo Group portfolio.

Francesco Rinaldi Ceroni takes up the role after 13 years in the eyewear industry. He was most recently VP International Strategy and Business Development at Costa Del Mar.

Based at Smith’s Portland headquarters, he will lead the global business across all commercial channels, reporting to the CEO of the Safilo Group, Angelo Trocchia.

“As we focus on executing our new business plan, we see tremendous opportunities to further develop our own core brands and I am confident that Smith will go from strength to strength under Francesco’s leadership.” said Trocchia.

Another former Costa employee, Allie Flake, has joined Smith as Eyewear Category Manager. Flake has more than 10 years experience in the sector, including roles at Oliver Peoples, Fox Head and ROKA Sports. She reports to Smith Category Director, Graham Sours.

In addition, Smith has appointed Tuomas Kronqvist as Chief Financial Officer and Ken Salvador is promoted to Senior Finance Manager.

Smith, founded in 1955, continued a long history of exhibiting at ICAST trade show by featuring in the recent ICAST Online event. 

Filed In: Product News