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ICAST launch: Ernest Hemingway sunglasses

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Ernest Hemingway Polarised Performance Sunglasses - Fishing Eyewear

The son of the legendary author Ernest Hemingway was at ICAST to unveil a range of sunglasses named in his father’s honour.

Patrick Hemingway launched the Ernest Hemingway Polarised Performance Sunglasses from the US-based Onos Trading Company at a special press conference at the show.

“I look at the new Ernest Hemingway sunglasses and, yes, I think my father would choose to wear these,” he said.

Chris Nelson, Onus National Sales Manager, added: “Ernest Hemingway died in 1961, but his reputation lives on as a literary giant and world adventurer. Now, his name also becomes a brand.”

Ernest Hemingway Polarised Performance Sunglasses will retail for less than $180 as single focus ‘plano’ sunglasses or as duel focus sunglasses, featuring standard upper lenses and low-profile bi-focal readers with 1.50, 2.00 and 2.50 magnifications.

The collection includes models with HI-VEX Grey or HI-VEX Amber lenses that have 100% protection from UVB and UVA rays. They come in six ranges – Cojimar, Pilar, Pamplona, Walloona, Irati and Torero.

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Filed In: Fishing Eyewear, Product News