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ICAST: Hobie and Pure Fishing star in New Product Showcase

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Overall Best of Show at ICAST – the Hobie Mirage Pro Angler 12.
↑ Koppers Live Target Frog Popper – Best Hard Lure at ICAST Best New Product Showcase.
↑ Johnson Outdoors Humminbird 360 Imaging triumphed in the Electronics category of the Best New Product Showcase.

Hobie Cat and Pure Fishing were the major winners at the world’s largest sport fishing trade show in Orlando today.

The Hobie Mirage Pro Angler 12 won ICAST 2012 Overall Best of Show and Best Boat in the New Product Showcase, while Pure Fishing, which boasts such iconic brands as Penn, Abu Garcia, Shakespeare and Berkley, scooped six awards – one better than last year.

The worldwide giant was successful in the Combo (Penn Battle Combo), Freshwater Reel (Abu Garcia Revo), Kid’s Tackle (Shakespeare Hide-A-Hook Bobber Kit), Line (Berkley Trilene XL/XT), Saltwater Reel (Penn Spinfisher V) and Terminal Tackle (Berkley Gulp! Jig Head) categories.

Also among the winners were first time ICAST exhibitor SeaQualizer and two companies returning to the show, Luna Sea and Magnetic Marine.

“Each year I am amazed by both the quality and ingenuity of the new products that are unveiled at the New Product Showcase and this year was no different,” said Mike Nussman, CEO and President of the event organiser, the American Sportfishing Association (ASA).

“I congratulate all of the winners and everyone who participated in the New Product Showcase, from the companies who worked hard to develop these innovations to the buyers and media who served as judges.”

The full list of winners is:

  • ICAST 2012 Overall Best of Show Hobie Cat, Hobie Mirage Pro Angler 12
  • Apparel – Columbia Sportswear, Airgill Chill Zero Long Sleeve Shirt
  • Boat – Hobie Cat, Hobie Mirage Pro Angler 12
  • Boating Accessory – JL Marine Systems, Inc., Power-Pole Drift Paddle
  • Combo – Pure Fishing, Inc., Penn Battle Combo
  • Electronics – Johnson Outdoors, Humminbird 360 Imaging
  • Eyewear – Costa, Costa 580 P Sunrise Lenses
  • Fishing Accessory – American Premier Corporation, The Ultimate Line Winding System
  • FishSmart Tackle – The SeaQuilizer
  • Fly Fishing Accessory – Luna Sea, LLC , Master Guide Fly Rod “Cush It”
  • Fly Fishing Reel – Eagle Claw Fishing Tackle,  Wright & McGill Sabalos Saltwater Fly Reel
  • Fly Fishing Rod – G. Loomis,  NRX Fly Rod
  • Freshwater Reel – Pure Fishing, Inc., Abu Garcia Revo
  • Freshwater Rod – St. Croix Rods,  Legend Xtreme
  • Giftware – 3D Picture Store, Inc.,  Jigsaw
  • Kids’ Tackle – Pure Fishing, Inc., Shakespeare Hide-A-Hook Bobber Kit
  • Hard Lure – Koppers Fishing & Tackle Corporation, Live Target Frog Popper
  • Soft Lure – Lunkerhunt LP , Bento Baits
  • Saltwater Reel – Pure Fishing, Inc.,  Penn Spinfisher V
  • Saltwater Rod – St. Croix Rods, Legend Inshore
  • Tackle Management – Magnetic Marine Products, Inc.,  Gear Grabbar Lure Hangar Kit
  • Terminal Tackle – Pure Fishing, Inc. – Berkley Gulp! Jig Heads


Filed In: Product News