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ICAST: Boomerang returns to ‘Superbowl’ with The Snip

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The Snip – Boomerang Tool Company’s super star at ICAST.

The Boomerang Tool Company says that it is excited at the prospect of attending its fifth ‘Superbowl’ of the sport fishing industry and showing off its superstar in Orlando.

The company’s President and co-founder, Dan Cornell said:” ICAST is our Superbowl. The show attracts major dealers and wholesalers from all over the country as well as key editors, writers and bloggers so it is crucial to Boomerang for sales, marketing and a chance to connect in person with existing relationships.

‘It is also the ideal venue for unveiling exciting new product as well as showcasing our very own superstar – The Snip.”

Last year Boomerang gave away thousands of the compact retractable line cutters to visitors at the show and will be repeating the exercise again this time round – as well as having a few surprises up its sleeve.

New products for the 2012 season will be unveiled alongside The Snip and the retractable lockblade knife, the Swift Cut Knife.

Cornell is looking forward to the switch in venue for the 2012 event. He added: “Vegas is a blast, but Orlando is much easier for eastern coastal and European enthusiasts to get to.

“The attendance is huge and diverse in Vegas, but Orlando tends to be more saltwater focused and the Florida fishing market in general is monstrous. Any time we can get in front of thousands of fishing folk we are happy.

“It is good to change location every once in a while – variety is the spice of life.”

Led by sales of The Snip, Cornell says Boomerang is enjoying an ‘amazing’ 2012. He said: “It really lit up our market and now we’re rolling. The company is faring very well and we are grateful to the dealers who are carrying our products.

“They have sold incredibly well throughout the US and now we are expanding our promotional and distribution efforts overseas.”

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