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ICAST: Aquateko targets Best New Product Award

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Aquateko inventor Keith Kessler is looking for an award for the new Snap Swivels.
↑ Aquateko's latest innovation will truly 'transform' the industry.

Keith Kessler – the inventor of the Aquateko InvisaSwivel – knows what he wants from ICAST 2012 – the Best New Product Award.

The company will be exhibiting its new Snap Swivels in Orlando and Kessler said: “Our target is to win the award. If we do not, then we will not have met our objective.”

The InvisaSwivel was launched at the European trade show EFTTEX last year. It drew much acclaim from visitors and left distributors and wholesalers asking what was going to be next from the innovative company.

And Kessler believes that its latest innovation will truly ‘transform’ the industry. He said: “For decades people have been fishing with clear lines in an attempt to be stealthy. Then they attach a metal snap swivel to the end. No more!

“ICAST is a very good place to showcase the new innovations that our company has become known for in the industry.”

Alongside its new Snap Swivels Aquateko will also be showing off new leaders and additional sizes of its current Knot2Kinky wire.

Kessler added he was looking forward to ICAST in Orlando as it was his preferred location for the show. “We prefer it to Las Vegas and will likely attend every year in Orlando and every other in Vegas. We find that more actual buyers attend Florida as there is much more fishing in the state than there is in Nevada.”

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