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ICAST 2013: Hardy reveals treasure trove of new products

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The Bougle reel is among a number of attractions from Hardy at this week’s ICAST.
↑ New rods will also be unveiled by Hardy in Las Vegas.

Hardy & Greys is sure to be the talk of the town in Las Vegas following the company’s acquisition by Pure Fishing. But the much-heralded change of ownership won’t be the only thing visitors will be discussing, as the world famous brand announces a treasure trove of new products at ICAST.

High among the attractions will be the Hardy Bougle reel. Hardy has begun the process of repatriating the production of their classic reels to the UK and Bougle is the first. It will be offered in five sizes, including the favorite, Baby Bougle.

The first Bougle reel was catalogued in 1903 and was, as it remains to this day, a variation on the famous Hardy Perfect reel. The variation was initially requested by Frenchman Louis Bougle, a tournament caster who requested that Hardy produce a reel with a good line capacity but which remained light enough to balance rods between 4 1/2oz and 8oz.

The Bougle went on to become one of the most famous reels in angling history. 

Now, 110 years later, Hardy believes its new variant of the Bougle is one of the best yet. With its rolling pillar, reversible click check, naval brass bush and spindle and a hand polished, deep anodised ‘pearl silver’ finish, the company is confident this model will become one of the classics.

Made by time-served Hardy Bros reel makers in Alnwick, England, it is presented in a soft leather, sheepskin lined reel case.
The series will be rolled out with first inventories available from September.

The Jet Series of fly rods features the Sintrix material and manufacturing process pioneered by Hardy in the award-winning Zenith range, but price-wise is more accessible for the day-to-day angler.

Increased strength is paired with a refined middle-to-tip action to achieve a light, easy-to-use yet strong rod that offers high levels of performance in a modern classic package, says the manufacturer. There are twenty rods in the range, which include single and double hand models for freshwater fishing, and also a 10-foot series for Euro and Czech nymphing.

The Ultralite SDS (sealed drag system) reel is a lightweight, ultra large Arbour design with an advanced woven carbon disk drag system. Designed in Alnwick, the reel has been tested in some of the most challenging saltwater conditions on the planet, says Hardy.

The SDS has a very high retrieval rate for handling hard-fighting sportfish and looks likely to find favour with saltwater fly anglers as well as users of two-handed salmon rods.
 Attractive yet durable, the Ultralite SDS will be available from January 2014 in three sizes for line weights 7 – 12.

Hardy changed what fly anglers expected from rod performance when it introduced Sintrix into its Zenith and Proaxis ranges. Now, after three years of testing and design refinements, it believes it is ready to do the same for spinning and casting rods with its new Silex series.

“Sintrix has made it possible for our designers to develop new rods unlike any high performance sticks that have come before,” says Hardy. The range comprises 13 spinning rods and 14 casting rods that cover the full range of fishing styles, including ultra light, bass, steelhead and inshore saltwater.


Filed In: Fly Reels, Fly Rods, Product News, Reels, Rods