Heybo Outdoors refreshes brand with new logo
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South Carolina company, Heybo Outdoors, the producer of fishing and other outdoor lifestyle apparel, has refreshed its brand with a new logo.
The modern design, which features an upper case ‘H’, is intended to better reflect the company’s increasingly fashionable approach to product and complement its more technical clothing line.
“As we’ve moved into more technical, outdoor-oriented clothing with innovative and performance features, we felt that we needed an ‘H’ icon that was more fashion forward,” said Scott Clyburn, President of Heybo Outdoors.
“We wanted to strike the right balance between conveying our tradition and heritage of the outdoors and symbolising a deliberate step into the men’s fashion space.”
The family-owned company, founded by Clyburn in 2011 and headquartered in Chester, has grown from selling T-shirts at local shows to supplying more than 300 retailers.