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Hagler named as Southern Plastics President

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Lisa Hagler has been appointed President of top US OEM soft lures manufacturer, Southern Plastics.

Southern Plastics, one of the world’s largest producers of OEM soft plastic lures, has a new President.

Lisa Hagler, Vice President and Chief Operating Officer for the past four years, has been promoted. She has been with the company since 1995.

Hagler came through the ranks at the Alabama business, starting in customer service and purchasing, rising to VP and becoming a partner two years later.

Company owner, Terry Spence, who becomes Chairman and CEO, described Hagler as ‘the most dedicated, loyal and motivated manager’ he has been associated with. “She is all about quality and service,” he said.

Southern Plastics was founded by late brothers, Don and Tom Mann, in 1971 and bought by Spence in 1984. It is supplier to some of the industry’s best-known brand names.

President since acquiring the company, Spence will now spend more time improving processes and growing the business.


Filed In: Lures, Product News