GUIDE FLY FISHING partners with RISE CREATIVE STUDIO
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GUIDE FLY FISHING, the UK’s largest distributor of fly fishing tackle, has announced a partnership with a creative agency that will implement marketing strategies for its entire portfolio of brands and products.
The company, which represents ten global brands in the UK, including RIO Products, Vision, Sage, Redington, Fishpond and McLean, has teamed up with Paul Richardson of RISE CREATIVE STUDIO.
John Legg, Managing Director of GUIDE, said: “In recognising the fundamental shift in consumers’ online interactions and purchasing habits, we have partnered with RISE to engage with our community in a more meaningful and focused fashion. Over the coming months we will be implementing several new business strategies with this key factor at the forefront of our deliveries.
“Paul brings an incredible array of brand management knowledge, strategies and skills from his previous roles and clients. This understanding and knowledge of our brands and nuances of the UK market will help elevate GUIDE over the coming seasons, growing our market share.”
Richardson, Creative Director at RISE CREATIVE STUDIO, added: “GUIDE has an enviable portfolio of brands and products here in the UK and I am excited to join the team to help drive the business forward. With such a huge range of products to supply to the UK retail base, we must become more efficient in the delivery of our product stories to consumers via British-focused content.
“As a distributor In the modern world of consumer engagement, we can no longer rely on our suppliers’ story-telling to resonate with our customer base because it is supplied with their home territories in mind. We must become a more marketing focused business to move forward – re-aligning and reimagining within the context of UK fishing applications to better relate with our end-users. We will be driving more people into retail stores with a greater understanding of our products and their respective performance stories.”
RISE has joined GUIDE on an initial eight-month project term with the option to extend a further 12 months.