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Grundéns introduces new CEO at ICAST

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David Mellon, the new CEO of foul weather gear maker Grundéns, was introduced to the trade at ICAST.

The new CEO of Grundéns, the world’s leading manufacturer of foul weather gear, made his bow at ICAST last week.

David Mellon has joined the Paulsbro WA company from Avex, where he was General Manager. He brings extensive industry experience from previous posts at Simms Fishing Products, Black Diamond Equipment and North Face.

“Grundéns is in a period of exceptional growth and the right brand leadership is needed to propel us forward,” said Peter Sjölander, President of the company’s Board of Directors. “David brings us an invaluable combination of talent, personality and industry experience that the brand will benefit from immediately.

“From continuing to build on our market strength in commercial fishing to our early success in sport fishing and growth into new geographic regions, David has the skills and drive to help us succeed in all areas.”

Mellon said: “I joined Grundéns first and foremost because of the incredible people. Second, I see the opportunity for a strong authentic brand in commercial fishing and foul weather gear that is already well positioned to extend into other parts of fishing.

“The history, knowledge and experience within Grundéns is astounding and I believe my background will help harness the talent that already exists within the team here to be successful on the next part of the journey.”

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