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Growth at Loon Outdoors prompts marketing appointment

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Fly fishing brand, Loon Outdoors, has appointed Hogan Brown to head up its international marketing efforts.

Significant growth at US fly fishing company, Loon Outdoors, has prompted the appointment of Hogan Brown to head up its international marketing efforts. 

Brown has been in the industry since he was 17, working behind fly shop counters and in lodges, running an outfitting business and a non-profit organisation, as well as a brief period as a manufacturer’s representative.

He is also a current member of the Board of the American Fly Fishing Trade Association (AFFTA).

“Hogan’s tenure in the industry brings valuable knowledge and relationships. His dedication to the sport will shine through in future marketing efforts,” said Loon co-owner, Alan Peterson.

Brown, from northern California, expressed his admiration for Loon’s “environmentally friendly edict and incredible products.”

“The more anglers connect with rivers, streams, oceans and lakes means more people protecting our precious resources,” he said. “Loon can help do that smartly by helping people get out on the water and experience those moments that make the sport of fly fishing so special. I look forward to making the experience anglers brighter with Loon.”

Loon Outdoors was founded in 1991 and is located between the Rogue and Klamath rivers in Ashland, Oregon.

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