Former Rapala Vice President joins Northland Tackle
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Greg Wollner, long-serving Rapala Vice President and former American Sportfishing Association (ASA) Board Chairman, has been appointed CEO of Northland Tackle.
His responsibilities will include introducing new products to the brand and a focus on customer service.
Wollner has been in the industry for more than 25 years at Galyan’s Trading Company and at Rapala. His last position in 11 years at Rapala was as Corporate Vice President International and Special Projects.
In 2018 he joined the Allegis Corporation, an access hardware supplier, as Vice President of Product Management.
He was also a board member of the Recreational Boating and Fishing Foundation (RBFF) and on the Freshwater Fishing Hall of Fame Selection Committee.
“I’m excited to join a leadership team that is so passionate and enthusiastic about fishing and understands the sport and the customer,” said Wollner.
“Our experience, a dedication to continued innovation in product offerings and commitment to excellent customer service, are paramount to the Northland Fishing Tackle heritage and success going forward.”
Northland, founded in 1975 by John Peterson, is one of the country’s leading producers of jigs, live bait rigs, spinner baits and spoons.