Googan Squad and Catch Co. collaborate on rod range
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Two relative newcomers to the tackle industry have collaborated to introduce a new range of rods.
The Googan Squad, founded four years ago and based in Texas, and the Catch Company, formed in 2012 in Chicago, opened pre-orders for the much-anticipated line-up last week, before opening up to the general public.
The two companies joined forces several years ago and say they have been ‘disrupting the fishing industry ever since’.
“The launch of these rods represents another successful collaboration between our teams,” said Ross Gordon, CEO and founder of Catch Co. “The Googan Squad brought incredible insight and forward-thinking ideas to our team of talented product engineers and designers, which enabled us to introduce an extremely exciting new product to the category.
“We’ve been working together over the last year to develop this amazing line of fishing rods and the results speak for themselves.”
There are two series in the new line-up – Green and Gold – with variations for casting and spinning. They are priced at $99.99 and $149.99 respectively, although members of Karl’s Club, part of the Catch Co. brand, save 20%.
The rods are the first to feature the CatchSmart system that simplifies rod and lure selection using a series of icons and scores. The system will also be applied to other Googan Squad products developed with Catch Co. as well as other brands under the Catch Co. umbrella.
“Our fans have been clamouring for an official Googan Squad rod series,” said Justin Rackley, of the Googan Squad. “Catch Co. has been a remarkable partner as we both value innovation, creativity, experimentation and discovery.”
Brands in the Catch Co. portfolio include Mystery Tackle Box, 10,000 Fish, BioSpawn, Hard Hat Jigs, Heavy Metal Tungsten, GameChanger Lures and Stickies Hooks.
The Googan Squad was for formed in 2016 by a group of YouTube personalities comprising Rob Terkla (LunkersTV), Justin Rackley (LakeForkGuy), Jon Barzacchini (Jon B.), Alex Peric (apbassin), Andrew Flair (FLAIR), Loren Johnson (Lojo Fishing) & Mike Hsiao (1Rod1Reel).
The partnership began with Catch Co. sponsoring Googan Squad videos and has now developed into product development and distribution. Since 2019 the two brands have launch more than a dozen new products.