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Golf giant turns attention to fishing with rod grip range

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Winn Grips made its debut at China Fish with its new fishing grips.
↑ Winn Grips National Sales Manager, Mike Coelho, who was at China Fish on the company's booth.

A world leader in golf grips has entered the fishing industry.

US-based Winn Grips appeared for the first time on the recreational fishing scene at China Fish in February, highlighting a wide range of rod grips inspired by products used by some of the most famous golfers in the world.

Dr Ben Huang, Winn Grips’ President & CEO, said: “Our unique grips deliver unprecedented control to golfers. The all-weather Winn Dry polymer stays tacky even when it is wet, cold or extremely hot and muggy. This advanced material is perfect for fishermen given the conditions they face every day.”

And judging by the response of visitors to the Winn booth in Beijing they agreed. “It was overwhelming. Fishermen marveled at our colours, textures, and high-tech patented features. Most asked why it has taken the industry so long to deliver better rod grips and handles.”

Dr Huang said Winn Grips chose China Fish for its product launch because the company wanted a big stage to show it was serious about fishing. “We wanted to reach major players in the tackle industry and take the market by storm.

Winn followed up their appearance in China with a booth at the Japan Fishing Show in Yokohama. It also plans to be at EFFTEX in Brussels and ICAST in Orlando as it continues to reach major rod and custom rod makers. “We believe by 2015 many progressive manufacturers will incorporate Winn Grips into their designs,” continued Dr Huang.

Although a relative newcomer to the fishing grip industry, Winn already boasts an impressive array of products. “Fly fishing was an early focus,” explained Dr Huang. “Casting a long rod all day taxes the hand, wrist and forearm. Anglers experienced the deficiencies of cork in their grips. We have answered that with a superior alternative.

“We also expect our split grips to improve baitcasting and spinning rods, particularly for bass fishermen. Our split grips also have salt and freshwater applications, delivering lighter weight for better feel and control.

“Fishermen will feel the difference in cold, wet conditions or extreme humidity— especially when fighting big fish. The matching foregrip/rear grip combinations feature full rear grips that taper down to a rounded butt cap. These are ideal for long casts and repeated reel and rod action.

“We have also developed some grips for trolling and big game fishing—from musky to marlin—and we’ll create larger grips in different styles as well.

“At China Fish we tailored several of our grip designs for Asian anglers according to certain popular styles of rods and poles. We have special products for Tenkara fly rods, Tai poles, and even shrimp rods.

“One grip does not fit every fisherman’s needs. We design our products to suit sportsmen. We don’t limit ourselves. Now fisherman won’t have to limit themselves either.”

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