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Giant fishing ‘superstore’ set for the UK

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Tony Porter, owner of Future Fishing: “We have grown up with a supermarket mentality and this is the way of all retail industries.”
↑ Work continues on the new fishing superstore which will open its doors in the UK in March.

A new giant tackle shop that aims to combine the ‘wow’ factor of Bass Pro with the convenience of a superstore is to open in the UK in early 2016.

The retail site will house almost 8,000 square feet of tackle display space and 5,000 square feet of storage, making it one of the largest in the country.

The two-storey building will include a lure demonstration tank, a bivvy village, a help centre and a ‘Trent in a Tank’ fish tank due to the store’s close proximity to the River Trent.

The man behind the project is Tony Porter, owner of Future Fishing Ltd., in Newark England, who came up with the idea because his current premises have become too small for his growing business.

“We are busting at the seams so expansion was the only real option,” Porter told Angling International. “People are short of time and want everything under one roof.

“We have all grown up with a supermarket mentality and this is the way of all retail industries. The aim is to provide anglers with a whole new shopping experience both in-store and online.

The store is surrounded by prime fishing counties including Lincolnshire, Yorkshire and Derbyshire. It will carry large stocks of carp, match, predator and fly fishing gear.

Porter can see the site from his current shop premises, which will close down when the new store opens to the public in March. The base concrete has been poured and three sides of the building have been erected.

Despite the store’s size, Porter hopes to retain the values of the high street tackle shop. “We want to provide friendly help and advice along with the product choice and stock of a superstore,” he explained.

Porter entered the trade eight years ago after leaving the forces due to injury, launching his first shop with the aid of a loan from the Prince’s Trust.

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