Germany’s Cebbra takes on Sakura and Biwaa
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Top French brands Sakura and Biwaa are now available in Germany and Austria following a distribution agreement.
Successful German fishing tackle manufacturer and distributor, Cebbra Fishing International, has extended its portfolio of products with the addition of tackle and lures from the two Sert-owned businesses. They join a range of products that includes the company’s own brands, Jackson, Rooster and the popular Flexonit wire.
Cebbra’s Product and Import Manager, Roman Visan, said: “Sakura and Biwaa are a perfect fit to our portfolio because we are already known for high quality predator fishing tackle.
“These products are made for fishermen by Sakura Product Managers Tanguy Marlin and Franck Rosmann and have won awards at the EFTTEX and Salon des Pêches en Mer de Nantes fishing shows.
“We are happy to sign with Philippe Darde, the Export Manager and the successful Sert company that he represents.”