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General Tire reaffirms commitment to FLW tournaments

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Travis Roffler, Director of Market, Continental Tire: “Fishing continues to be a great fit for the General Tire brand.”

General Tire this week confirmed an extension to its sponsorship of the FLW (Fishing League Worldwide), reputedly the world’s largest tournament fishing organisation.

The agreement means that General Tire, which first became a sponsor of the FLW in 2016, will have a presence at more than 200 tournaments across multiple FLW circuits.

“Fishing continues to be a great fit for the General Tire brand, as we embody an outdoor lifestyle that usually requires trucks and the right kind of tires to get you where you need to go,” said Travis Roffler, Director of Market, Continental Tire. “We look forward to engaging with FLW fans and anglers in 2019 and beyond.”

The sponsorship, the terms of which have not been disclosed, includes the FLW Tour, the Costa FLW Series, the T-H Marine Bass Fishing League (BFL), the Yeti FLW College Fishing and the Bass Prop Shops High School Fishing Opens.

The company will also be the presenting sponsor of the 2019 T-H Marine BFL All-American from May 30 to June 1 on the Potomac River in Maryland.

“Entering their fourth season as an FLW sponsor, General Tire has been extremely creative and effective in developing campaigns that fully engage FLW fans, members and anglers, both on and off the water,” said FLW President of Marketing, Trish Blake.


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