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Full range of seminars at ICAST & IFTD

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Both ICAST and IFTD have organised seminars during the first two days of the shows in Orlando.

ICAST is offering a full range of business development seminars on the opening two days of the show.
The sessions will take place in Room 209A at the Orange County Convention Center.
The full list of speakers and topics is:

Wednesday, July 13th

Visioning Your Brand – This is a “Don’t Miss” Opportunity
10am – 11am

Presented by Ken Schmidt, Communications and Brand Strategist and avid angler

Ken Schmidt, former Director of Communications Strategy for Harley-Davidson Motor Company, is one of the most in-demand speakers and communications consultants in America. If you aren’t able to attend the State of the Industry Breakfast to hear his keynote address, you can go to this session where you will hear all about how to turn your employees and customers into your brand’s ‘disciples’.

Outdoor Recreation is Trending – Catch the Wave
1pm – 2pm

Presented by Kenji Haroutunian, President,; Tom Adams, Director, Utah Office of Outdoor Recreation and Mark Sullivan, Publisher, Formula4Media

Outdoor enthusiast extraordinaire and former Outdoor Retailer Show Director, Kenji Haroutunian, has a unique perspective on the forces helping to shape the outdoor industry, including the recent expansion of state offices governing the health and expansion of the trade.
During this session, Kenji and special guests, Tom Adams and Mark Sullivan, will provide an overview of the state of the outdoor industry and what this means to recreational fishing and growing your business.

Get Onboard With Keep Florida Fishing®
2pm – 3pm

Presented by Gary Jennings, Keep Florida Fishing Manager, Kellie Ralston, Director of Florida Fisheries Policy, American Sportfishing Association and Christina Johnson, President, On3 PR

Florida is the fishing capital of the world and we want to keep it that way! During this session you will find out what threats there are to your business, including water quality issues, efforts to limit access to fishing, and management of red snapper in both the South Atlantic and the Gulf of Mexico.
Learn how you and your customers can help impact decision-making on a local, state and federal level through e-newsletters, Facebook, Twitter and Pinterest. Remember, your business depends on helping to Keep Florida Fishing!

The Fly Fishing Market and Trends
3pm – 4pm

Presented by Ben Bulis, President, American Fly Fishing Tackle Association and Rob Southwick, President, Southwick Associates

During this seminar, you will hear the results of the 2016 fly fishing dealer survey as well as trade insights from two of the industry’s most knowledgeable experts. Learn more about the size and trends of the fly fishing market and fly anglers’ buying habits.

Reaching the Right Audience at the Right Time with Video
4pm – 5pm

Presented by Amanda Jones, Director, Social Media and Search Marketing, Mark MacKenzie, Content Strategy Director, Fishing Group and Nate Matthews, Digital Director, Field and Stream, Outdoor Life and Popular Science

Great content marketing is all about great storytelling and one of the most powerful mediums for storytelling in the digital realm is video. In this seminar, experts will provide insights on the shifting landscape of digital video distribution and consumption.
Learn how to amplify your brand’s reach by providing the right type of video content to the right audience when and where they are most likely to engage on the web, apps, social media, mobile and the living room.


Thursday, July 14

Connecting With Today’s Anglers
10am – 11am

Presented by Rob Southwick, President, Southwick Associates and Nancy Bacon, Business Development Director, Southwick Associates

If your job is to find new markets and connect with anglers, this seminar is a must. This session will explain the many types of anglers, their lifestyle segments, rates of fishing, reasons for fishing or not fishing and much more.

Characteristics of a Successful Business
11am – 12 noon
Presented by Tom Shay, President, ProfitsPlus Solutions

What are the characteristics of a successful business? This session will cover a checklist of guidelines as to how a business can achieve that status. Attendees will see what the most successful businesses do as well as receive tips of how to duplicate these success stories.

Modern Digital Content Strategies To Bait, Hook & Land Millennial Anglers
1pm – 2pm

Presented by Tom Rowland, host and producer, Salt Water Experience and Brandon Carter, CEO, TheGreatOut

Millennials represent not only the future, but also the present of the sportfishing market. This digital savvy, socially connected generation has forever changed the ‘path to purchase’ and their influential behaviour continues to evolve, particularly in the area of content creation, consumption and sharing.
You will learn the latest in digital content strategies, proprietary research insights into fishing-related purchase behaviour as well as take a must-see peak around the corner of what to expect next, such as virtual reality and 360 video.

Pricing Strategies for Profits Plus
2pm – 3pm

Presented by Tom Shay, President, ProfitsPlus Solutions

How are the prices for products determined? Most likely it’s with little consideration for anything more than the cost of the item. This is most definitely a wrong technique. During this session you will learn how to increase your margin, while eliminating the image of being a high priced store.


Deciphering the Data
3pm – 4pm

Presented by Rob Southwick, President, Southwick Associates

Is your business running to the best of its potential? Are you? This workshop will share what businesses of all sizes can do to keep customers loyal, profits high and stress low.
You will get actual tools used by top industry consultants to uncover the low lying fruit opportunities and the profitability in your business. As a special bonus, you will also receive top tips for profitable family-run businesses.

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