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Free-spending UK fishermen flock to The Big One Show

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Vince Davies, The Big One Show Director: delighted with the second-ever event staged in the Midlands.

On a weekend when flooding curtailed fishing in many areas of the country, anglers turned out in numbers at The Big One Show in the UK.

Attendance at the consumer event is estimated to have been at least 40% higher than last year’s inaugural event at Stoneleigh in the Midlands.

Angling International was at the show and witnessed packed aisles and retailers kept busy by a free-spending audience eager to buy new tackle on the eve of a new season.

“We are delighted considering this is only the second year,” said Show Director Vince Davies. “We needed more manufacturers and we got them. We subsequently got a lot more visitors and they stayed longer.

“It’s a long time since the Midlands had a tackle show and The Big One provides exhibitors with a whole new set of consumers. 

“Every exhibitor wants the same stand or a bigger one next year. No one has said no to coming back. There was a good balance between brands and retailers and the show looked smart and clean.”

Advanced ticket sales were 40% up on last year and some exhibitors estimated they saw double the number of customers this time around.

Organiser Bauer’s decision to bring the show date forward is seen as another reason for the increase in exhibitors and visitors. “There have been two paydays since Christmas and people had money to spend,” added Davies.

“We are very happy with the venue. It is within two hours’ travel of 70% of the population. We have reserved the location for the same weekend next year.

“After this weekend, I am now absolutely convinced that this show will just get stronger.”

One of the biggest stands on the show floor was occupied by the Leeda brands, Wychwood and MAP. “The event has proved that there has long been the need for a strong show in the Midlands,” said the company’s Marketing Manager, Pat MacInnes.

“For our Wychwood and MAP brands, this was the first public outing for many 2020 product launches and it was a brilliant showcase with a very wide mix of visitors. The reception to products was extremely positive and, as always with shows, it was not only a major marketing and brand awareness opportunity, but also a chance to speak face-to-face with end-users and get to the heart of what consumers want. We will continue to support the show for sure.”

Alan Yates, Product Development Manager for Carp Spirit, was equally impressed. “The show attracted a diverse range of angling disciplines, which is refreshing to see, especially for our sister brands, Rapala and Dynamite Baits, which were exhibiting alongside us.

“Although not a specialist carp show, there were plenty of carp anglers in the aisles. For many it was their first opportunity to see, touch and feel the Carp Spirit brand and get hands-on with our product offering. Our stand was busy both days and feedback was incredibly positive.

“The show location is good and the timing is perfect, though the date did coincide with the Montluçon show in France, another one of our key markets. Thankfully we had the resource to be present at both.”

Alex Grice, UK Media and Marketing Manager for bait company CC Moore, described the show as ‘a great success with a positive vibe’.

Both days were very popular, which is quite often unusual for a show, but this made for fantastic engagement around the stand over the weekend,” he said. “There was certainly more of a ‘buzz’ in comparison to last year. 

“We felt there was a good balance of exhibitors and the two halls separated the brands well, making it easier for anglers to find the stands they were looking for. Our new Northern Special wafters hookbaits went down a storm, selling out over the weekend.”

Bauer Media’s sister show, The Big One at Farnborough, takes place on March 21st and 22nd.

Filed In: Bait & Additives, Lines, Luggage, Product News, Reels, Rods, Terminal Tackle