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Frabill sends a message to ice fishermen in the US

Article Media - Video

As North America’s ice fishing enthusiasts gear up for the new season, here’s a video from Frabill that hits with the full force of an ice auger. It’s message is short, clear and unequivocal. And that is: we’re number one for all your ice fishing needs and don’t you forget it.

Frabill has every right to be this confident. At ICAST in Las Vegas it won its second successive award in the New Product Showcase. In 2010 it was honoured for the Frabill FXE Stormsuit. This year it was the Frabill Suit that impressed the judges. “Back to back wins at ICAST make it crystal clear that Frabill is a force to be reckoned with in the apparel sector,” says Noel Vick, President of Traditions Media, the PR agency for Frabill. “Media and buyers at the world’s biggest trade show have made a significant statement – twice!”

The Wisconsin-based manufacturer is most famous for its landing nets. It was voted America’s most popular net brand again this year. But it sees a bright future in winter fishing apparel.

Adds Vick: “We may still be a rookie in this sector, but the trade can be absolutely confident that we are serious about this. We are already best in class in ice gear and nets and the ICAST awards are testimony that we are now making the same thing happen in clothing.”

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