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Fox joins forces with Lew’s to create powerful transatlantic tackle group

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Fox is to be brought under a new tackle group with Lew’s, backed by investor, BDT Capital partners.

Fox International today announced that it is teaming up with Lew’s in the USA, with both businesses backed by a new long-term investor, BDT Capital Partners.

The current Fox Management will continue to lead and drive the European business, led by CEO Paul Reeves. In a press release announcing the partnership, Fox said it is committed to its strategy of innovation, heavyweight marketing and outstanding customer service and looks forwards to continuing the successful relationships with customers, suppliers and partners.

Lew’s (including Strike King) is described as ‘an excellent complement’ to the Fox product portfolio thanks to having excellent technologies and brand strength, especially in reels and in hard and soft lures. The press release adds: “Lew’s also has very little business in Europe which we view as a significant opportunity for both us and our customers. Importantly, there is also an excellent cultural fit with Fox as we both share a deep knowledge of fishing and an understanding of the needs of the passionate angler.”

Reeves added: “We are delighted to be joining together with Lew’s, which is a highly complementary partner. We are also equally committed to continuing the extraordinary organic growth of Fox, while exploring acquisitions and partnerships with other high-quality businesses.

The transaction is expected to be completed in several weeks and is subject to customary legal conditions. 

Filed In: Large Accessories, Lures, Product News, Reels, Rods