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Forristall takes over leadership reigns at St. Croix

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Scott Forestall has been appointed as the new President and CEO of St. Croix.

Award-winning US rod manufacturer St. Croix has appointed industry veteran Scott Forristall as its new President and CEO.

He has joined the iconic brand from R.L. Winston Rod Company and Bauer Reels, having previously worked with top outdoor companies that include Eagle Claw, Johnson Outdoors and Far Bank Enterprises, the owner of Redington, RIO Products and Sage.

His appointment, which took effect this week, comes following the decision – announced earlier this year – of  St. Croix owner and CEO Jeff Schluter to hand over the day-to-day running of the company.

“St. Croix is the strongest brand in fishing rods in the US,” said Forristall. “To come to work in Park Falls for this premier, family-owned business with US manufacturing is a rare opportunity in this industry that I love. St. Croix – its people, products and ties to the community – is everything I value and want to be part of.”

“Scott comes to us with vast experience managing premium outdoor brands and exhibits a management style which is consistent with all that we value at St. Croix,” added Schluter. “I’m really excited to watch Scott and the rest of our strong team further our objective of providing every angler with the upper hand.

“Between my father and myself, a Schluter has been responsible for the execution of St. Croix’s mission for the last 41 of our 71 years. I have the highest confidence in Scott as he assumes this leadership role while I remain an active member of our Board of Directors, and, of course, an owner of St. Croix along with my brothers, Jeff and Dave, and sister, Pam.”


Filed In: Product News, Rods