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Former Harley-Davidson exec joins Brunswick group

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Greg Falkner, former Harley-Davidson executive, has joined Brunswick group brand, Lowe Boats.

Former Harley-Davidson executive, Greg Falkner, is the new General Manager of Lowe Boats, part of the Brunswick group of boat brands.

He will have responsibility for growing the Lowe brand and managing its portfolio of products within the Aluminium Boat Group.

Falkner worked in a number of leadership positions at Harley-Davidson, most recently as head of the Parts and Accessories Product Portfolio, where he led the development and execution of consumer-driven growth plans for the $400 million business.

“Greg brings a wealth of knowledge and experience to Brunswick and we are excited that he will be leading our Lowe Boat division,” said Jeff Behan, President, Aluminum Boat Group Commercial Operations. 

“His strong experience in product and category management, along with his proven track record of working closely with the channel on consumer-led growth initiatives, positions him well for this role.”

Filed In: Product News