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Former Cabela’s employees open new outdoor business

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Highby Outdoors online retail store – based in Cabela’s home town of Sidney, Nebraska – opened for business on Monday.

A group of former Cabela’s employees, including the son of a previous President, have opened a new outdoor business.

Highby Outdoors, based in Cabela’s Sidney, Nebraska, home, launched an online retail store on Monday, stocking products for fishing, hunting, shooting, camping and optics. Its President is former Cabela’s employee, Matt Highby, son of Dennis Highby, President of Cabela’s from 2003 to 2007 and a member of the Board until the retailer was taken over by rival, Bass Pro Shops in September 2017.

“We are not just building a business,” said Highby. “We are building a legacy for the great outdoors. We’re a team of long-term experts who share a passion for the outdoors. Our focus is treating customers like family; like we would like to be treated.”

Highby Outdoors was one of two start-up outdoor businesses in Sidney that Bass Pro Shops filed a lawsuit against in September last year, accusing the businesses of misappropriating company information and violating agreements not to compete.

Highby Outdoors denied Bass Pro Shops-Cabela’s allegation, claiming it didn’t misuse confidential information and saying non-compete agreements can’t be enforced in Nebraska and were negated by later agreements.

A preliminary injunction sought by Bass Pro Shops to prevent the launch of Highby Outdoors was denied.

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