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Former ASA show director returns to fishing industry

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Jonathan Sauers has returned to the fishing tackle industry with SEiGLER Fishing Reels.

Jonathan Sauers, who was the American Sportfishing Association (ASA) Show Director from 2006 to 2011 and producer of its  Easter Consumer show, has returned to the industry with SEiGLER Fishing Reels.

His role as a Director for the Virginia company will see him oversee national and international sales, distribution and dealer relations and media relations, as well as being local sales manager for the North East.

After leaving the ASA Sauer joined the Derema, a sales rep group for marine, outdoor and TV manufacturers before becoming owner of Bayle Mountain Marketing and The Mom and Baby Expos in New Hampshire.

SEiGLER Fishing Reels is based in Virginia Beach, Virginia, and makes its reels in the US. It has won the best fly reel award in the New Product Showcase for the last two years at the ICAST trade show.

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