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Flymen Fishing debuts Shilton Reels at IFTD

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South African-based fly reel manufacturer Shilton Reels has teamed up with Flymen Fishing to handle its US and South American distribution.

A renowned South African fly reel manufacturer has signed a distribution agreement that will see its products on sale in the United States and South America for the first time.

At this week’s IFTD Show in Denver Colorado, Shilton Reels will see its products showcased by Flymen Fishing following the signing of a collaborative agreement.

“Flymen is a company built around innovation and creating the next generation of fly fishing products to take the sport to the next level,” said Martin Bawden, founder and Head Product Designer at Flymen Fishing Company. “Shilton Reels fits right in with what our customers count on us for – top of line innovative fly fishing products. We believe this new offering will bring great value to our customers.”

“We are very excited to have Flymen appointed as our USA distributor,” said Murray Pedder, Head of Sales for Shilton. “Without a doubt, the US market is the biggest in the world when it comes to fly fishing equipment and it was critical for us to have the right company to represent us.”

Bawden added: “We first met Tony Frittelli, the man behind Shilton, in 2000 and he presented to us his first design, a black CL. Since then Tony has built a full range of exceptionally engineered, world-class fly fishing reels which includes the CR range, SL range, and latest edition, the SR range. 

“Through the many reputable guiding and travel operations in South Africa, such as Alphonse Fly Fishing Company and Tourette, Shilton Reels have proved themselves over and over again in the field of stopping and landing serious game fish. 

“It has always been Tony’s goal to offer his exceptional product to the global market and we are thrilled that Shilton Reels will now be available to fly fishermen in the USA and South America.”

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