Flyfish Europe takes on distribution of Regal Vise
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Regal Vise, the US company known throughout the world as having ‘The Bulldog Bite’, has struck a distribution deal that will see its products sold across Europe, Russia, Ukraine and Mongolia.
Flyfish Europe A/S, the Norwegian-based distributor of premium fly brands, including the likes of Simms Fishing Products, Scott, Scientific Anglers, Waterworks Lamson and Loon, has added Regal Vise to its sales portfolio.
“I have tied flies since I was a kid and I have always held Regal in the highest regard,” said Rasmus Oveson, Marketing Manager of Flyfish Europe. “To me its vises represent the ultimate in design, durability and performance – I am really excited to be able to market them in Europe where the fly scene is buzzing with creativity and ambition.”
As a small US manufacturer, Regal Vise has grown largely by word of mouth to become one of the most respected brands of its kind. Adhering to a sense of pride where only the best will do, it has been manufactured in Orange, Massachusetts since 1985.