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Flambeau co-founder honoured by outdoor industry

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Flambeau co-founder W.R. Sauey: Inducted into the Outdoors National Hall of Fame.

The co-founder of North American plastics giant Flambeau has been inducted into the Outdoors National Hall of Fame.

W.R. Sauey and his brother E.C. set up the company in 1947 selling its first product, the Halik Frog plastic fishing lure, with $2,000 of borrowed capital – mostly from his mother-in-law. Now the plastic product-manufacturing corporation consists of subsidiaries – including Flambeau Outdoors – with 22 facilities and 23 marketing units across the world.

“It is an honour to be included alongside people who have done such great things for the outdoor industry,” said Sauey. “It has taken a lot of hard work and perseverance, but we have managed to go from a frog lure pressed out of a single home-made moulding machine into a diverse international business.”

Reflecting on his early days, Sauey added: “I could see that there was a tremendous growth opportunity in plastic.”

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