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Fishouflage to increase presence in predator market

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Fisherman’s camo brand, Fishouflage, is set to increase its presence in the predator market.
↑ Fishouflage is set to collaborate with other leading brands on new pattern releases next year.

Fishouflage, fondly known as the fisherman’s camo, is set to increase its presence in the world predator market with the release of new patterns for the sector.

The company has already enjoyed success within the international community thanks to its partnerships with top US brands such as Plano Synergy, Frabill and Ardent Reels. President and CEO Paul Bernegger told Angling International that releases are planned with several other industry-prominent, category-leading brands.

He said: “Fishouflage is passionate about its love of fishing and is now working to connect the worldwide fishing community with a look that is ‘all fishing’.

“We are embarking on a mission to further establish the identity of today’s angler and design contemporary, comfortable and ultra-functional casual wear as well as providing everything from décor essentials such as bedding and wall coverings to statement-making tackle, gear and even boats that establish the true brotherhood of those who embrace the fishing lifestyle.

“It’s all about connection,” he added.

By popular demand, Fishouflage will also be releasing two new designs in 2015 covering new species. “We think anglers are really going to love these new releases just as they have embraced our other patterns,” said Bernegger.

As well as its established carp pattern for the worldwide market, Fishouflage is also planning the launch of a pike-themed pattern this year.

Filed In: Clothing, Product News