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Fishing helps drive record second quarter sales for Johnson Outdoors

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Johnson Outdoors’ fishing division, which includes Humminbird, is the group’s most profitable.

Revenue from Johnson Outdoors’ biggest and most profitable business – fishing – helped drive record sales in the second quarter of the year.

The Racine, Wisconsin manufacturer of outdoor leisure products recorded double digit growth with net sales up 11% compared to the same quarter last year. The fishing division, which includes Humminbird and Minn Kota, saw its sales rise 19%.

Watercraft Recreation, which is represented by fishing kayak brands that include Old Town, were negatively impacted by a weakened market and retail consolidations.

Johnson Outdoors Chairman and Chief Executive Officer Helen Johnson-Leipold told investors: “We continue to benefit from our dedicated focus on consumer-driven innovation that delivers bigger and better marketplace success, most notably in fishing, our largest and most profitable business.

“Only Johnson Outdoors can leverage the unique combination of groundbreaking technologies in our powerhouse Minn Kota and Humminbird brands to maximise the growth potential of our fishing business.

“At this time, excitement for our 2018 product line-up remains strong, giving us a great start to the year and positioning our brands for continued marketplace success.

“Ongoing investment against our three key strategic plan priorities – richer consumer insights, enhanced innovation processes and digital sophistication – are essential to ensure continued progress towards our goal of delivering accelerated and sustained profitable growth.”

For the year-to-date, total company operating profit increased 58% to $33million. Net sales were up 16% from $243.5 million to $282.4 million.

Filed In: Electronics, Large Accessories, Product News