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Fishing division continues to shine for Johnson Outdoors

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Johnson Outdoors reported a 14% increase in sales during its last quarter of the year.

Sustained momentum in its fishing division, which includes Humminbird and Minn Kota, helped Johnson Outdoors – the global supplier of outdoor recreational products – deliver a 14% increase in sales for the fourth quarter of the year.

During a traditionally slower period for the company, Johnson Outdoors reported an operating profit of $1.9m compared to a loss of $2m for the same comparable period last year.

Helen Leipold-Johnson, Chairman and Chief Executive Officer, told investors: “We are pleased by the strong finish to the year, particularly with the performance of our fishing and camping brands. 

“Our fishing business continued on its profitable growth trajectory, with the ongoing success of new and legacy technologies. Our successful track record of pioneering innovation has made Minn Kota and Humminbird the ‘go-to’ brands for the best possible fishing experiences on the water.

“Looking ahead, we continue to believe in the power of our innovation, the enduring strength of our brand equities and diversity of our outdoor recreation portfolio which combine to well position Johnson Outdoors for the future.

“In our North American business, gains were driven by emphasis on digital marketing, resulting in positive trends in retail and e-commerce sales. The European market was flat and Asia declined, primarily due to the political unrest in Hong Kong.”

Johnson-Leipold added that the company’s watercraft business, which includes Old Town, Ocean Kayak and Carlisle, continues to face challenging ‘marketplace dynamics’. “That is why our focus is on investing in innovation and technology to position the brands for success in the future.

“There are some green shoots for the division. The fishing kayak segment continues to grow and we are gaining share in this segment with innovation like the Old Town Topwater pedal-controlled kayak.”

For the year, total revenue grew 3% to $562.4m compared to $544.3m in 2018. 

Filed In: Electronics, Large Accessories, Product News